Submission to the Working Group on Regulating Sponsorship by Alcohol Companies of Major Sporting Events

The College of Psychiatrists of Ireland has been calling for a ban on alcohol advertising and sponsorship since 2008. The rational for this position was outlined in our report ‘Calling time on alcohol advertising and sponsorship in Ireland’. Since 2008, the evidence indicating that sponsorship of sport by alcohol companies is associated with increased alcohol related harm for children and adolescents has grown. Therefore we continue to call for such a ban and welcome the fact that Government is giving active consideration to this measure as part of a comprehensive range of actions in the draft Public Health (Alcohol) Bill.